She’s got her own perfume, her own sex tape, her own album. Now Paris Hilton’s endorsing a canned champagne called Rich Prosecco. First launched in Berlin, the drink will hit US shelves early next year.

Well, Paris is a good endorser for the product, since she’s been known to guzzle down inordinate amounts of alcohol.

For the ad campaign, she stripped off clothes (no surprise there) and was photographed slithering across a desert landscape. “Must…get…drunk…”